Sour ‘Hibi No Neiro’ is a music video that unites fans from around the world
via webcams to create mesmerizing animations sequences.
Sour ‘Hibi No Neiro’ is a music video that is filmed entirely via webcams. The 80 plus cast members were sourced from the band’s international fan base. Each animation sequence relies on the precise choreography of up to 64 people at a time. Every screen represents one pixel in a larger image. The film was a huge success and become a globally adopted visual style, the world's most awarded music video that year. It also toured in museums and perhaps best of all, became a Japanese wedding meme.
