American Hip Hop artist Asher Roth didn't just want to connect with his fans he wanted to take them with him on his incredible journey. So a website was created that he could quite literally carry in his wallet. Whenever he took a photo of it, the image instantly became his homepage. Cutting edge image recognition and augmented reality software then found the card in the image and animated the websites interface directly from it's surface. Asher took lots of photos wherever he went which meant his fans could be
truly by his side.

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