Instacart provides access to a far wider variety of stores beyond just grocery, from homeware, cosmetics, and books stores to name a few—And, with more stores, there’s more to discover. We illustrated this idea by exploring the personal discoveries someone might make while simply using the app. I set about creating a visual language that matched the cadence of the main character’s exploration, punctuating each visual sequence with camera moves and transitions that capture the excitement of discovery. This was a fun one to direct and the Instacart team were such a pleasure to work with.

Instacart team

Executive Creative Director - Elaine Fong

Associate Creative Director - Phillip Chagoya

Senior Motion designer - Robert Paige

Senior Marketing Manager - Hannah Stenmark

Marketing manager - Courtney Carter

Project Manager - Jay Moore

Tool - Creative Production Partner

Hal Kirkland - Director

Dustin Callif - President / Executive Producer

Managing Director - Nancy Hacohen

Laura Macauley - Executive Producer

Mary Church - Line Producer

Key Crew

Larkin Seiple - DP

Paul Martin- Production design

Sara Barrett - Art Coordinator

Edit - Cut & Run

Pete Koob - Editor

Samantha Axelrod - Executive Producer

Color - Company 3

Dave Hussey - Colorist

Sound and mix - Vaudeville Sound

Mike Regan - Sound and Mix

Music - Squeaky Clean

Rob Barbato - Creative Director

Michael Gross - Executive Creative Producer