This immersive film invites Led Zeppelin fans (old and new) beyond the façade of one of rock’s most iconic album covers, Physical Graffiti, as they are given the choice to step inside any one of 16 featured windows and rooms simultaneously. Until now, no fan has had so many ways to interactive with a single film. By selecting a window, the viewer will zoom into the room and will discover events that pay homage to the window illustrations on the original album artwork. The experience showcases archival footage, such as the band’s full Earl’s Court performance of the song, an experimental array of animation and live action techniques and so much more. The amount of choices on offer means that no viewer is likely to experience the film the same way twice. Interlude technology allows viewers to move between walls and floors as they follow characters journeys in a tight choreography that is perfectly in sync with the song. It’s a Led Zeppelin smorgasbord of memorabilia, fan Easter eggs and multi-tiered storytelling.
THIS INTERACTIVE MUSIC invites Led Zeppelin fans beyond the façade
of one of rock’s most iconic album covers, Physical Graffiti.
This music video was a feat, mainly because it was seventeen music videos rolled into one. You simply needed to touch the windows to be taken inside each room. People could then move between the floors and walls to reach other rooms and films. I combined live action and animation to create seventeen different aesthetics, stories. I had to film eight of these music videos in one day and this involved a lot of planning and live directed choreography.
The next few months I spent locked away in a dark room weaving all the stories together with animation, so that every beat and action were in sync with one another. Among many other accolades this film picked up a Gold Clio.
