THIS INTERACTIVE MUSIC invites Led Zeppelin fans beyond the façade
of one of rock’s most iconic album covers, Physical Graffiti.
This music video was a feat, mainly because it was seventeen music videos rolled into one. You simply needed to touch the windows to be taken inside each room. People could then move between the floors and walls to reach other rooms and films. I combined live action and animation to create seventeen different aesthetics, stories. I had to film eight of these music videos in one day and this involved a lot of planning and live directed choreography.
The next few months I spent locked away in a dark room weaving all the stories together with animation, so that every beat and action were in sync with one another. Among many other accolades this film picked up a Gold Clio.
