On the surface, the Guggenheim Museum in New York is hosting an exhibit for John Chamberlain and his sculptures made from destroyed cars, steel and other wrought metals. Dig a little deeper and you can listen to an audio tour that'll turn the art gallery into something even more awesome: a Decepticon exhibit that commemorates the defeat of the Autobots in the Transformers War of 2028. What?

Audio Tour Hack, who talked to Animal NY, is the group who cooked up the idea to mash up the John Chamberlain sculptures with the Transformers world. The way it works is that you download the Transformers ARTOBOT audio tour before you go to the Gugs and then listen to it while you're there. The tour is synced up with each exhibit and even includes references to the museum's numbers and symbols so you won't get lost in the story. 

Hal Kirkland

Hal Kirkland is an internationally awarded VR, Interactive and Traditional Director who searches for meaningful human stories amidst mind-bending technological feats. As a Director and Creative Director he’s worked with the world’s leading brands (Coca-Cola, Vice, Google, MTV), agencies (R/GA, W+K, BBH, 180), bands (OneRepublic, Led Zeppelin, Snoop Dogg), production companies (Here Be Dragons, Within, Prettybird) and cultural institutions (Guggenheim NY, MoMA NY).


His work has attracted over 60 international awards including: UK Music Video Awards, 25 Best Music Video Awards, D&AD Pencils, Gold Clios, Cannes Gold lions, Gold One Show Pencils, Grand Prix in 10 festivals, to name a few. His work has been showcased on CNN, CBS, Rollingstone, New York Times, TechCrunch, Contagious, Creativity, PSFK and more. He’s shared his tales at such festivals as SXSW, Tribeca Film, Museum Next and Creative Week NYC,


He’s currently working with Here Be Dragons as both Director & Creative Director to help push the new frontier of VR even further. A medium he believes is the perfect merge between filmmaking, technology and experience.