LED ZEP WINS GOLD AT CLIOS MUSIC

The Clio Music Awards celebrate excellence in music-industry marketing and advertising. Janelle Monáe, Grammy-nominated singer, songwriter, performer and producer; and Aloe Blacc, singer-songwriter and musician, were among this year's judges. Clio is announcing all gold, silver and bronze winners this week. Grand Clios will be announced at the Sept. 

The three other golds went to Phear Creative for Kings of Leon's "NachoVision"; Prettybird for Led Zeppelin's "Trampled Under Foot (Brandy & Coke)"; and TBWA\Chiat\Day for Gatorade's "Made in NY."

TRAMPLED UNDER FOOT GETS INTERACTIVE VIDEO

Led Zeppelin's Physical Graffiti recently got the expanded and remastered reissue treatment. Today, an alternate version of "Trampled Under Foot" called "Brandy & Coke" got a new interactive music video. In it, you can peer into the different windows on the album's cover to reveal different scenes—archival Zeppelin footage, people in the shower, the lyrics projected in an old-timey theatre, and more. Watch it below or at Led Zeppelin's website.

LED ZEPPELIN'S NEW VIDEO ROCKS ROLLINGSTONE

Led Zeppelin's interactive new video for "Brandy & Coke" – the rough mix of "Trampled Under Foot" that appeared on last month's deluxe Physical Graffiti reissue – allows users to peer into windows in the building on the original cover. When the record originally came out, it showed two conjoined buildings from Manhattan's East Village with die-cut windows, so the inner sleeves could either show the band's name and album title or clip-art-style vignettes. The new clip takes it one step further.

FAST CO: Papercraft Guillotine Records Its Victims' Last Moments

Originally designed by Dr. Antoine Louis back in the late 18th century, the guillotine is one of the few design classics you don't really want to have first-hand insight into. As part of a new multimedia installation, though, you can now have an authentic guillotining experience for yourself—and walk away with nothing worse than a paper cut on the back of your neck.

Created by paper artist Mandy Smith and interactive artist Hal Kirkland, Paper Cuts gives participants a chance to experience the snicker-snack of the French Revolution's famous instrument of death. And here's the gimmick: The guillotine is made entirely out of paper, right down to the blade.